Ecommerce has changed our life completely through changing our buying and selling habits. Ecommerce has twisted the whole ladder of business management; say blue collar executives or clerks. The boundaries of international marketplace have been diminished by ecommerce. A modern day retailers has not limited his selling to a single brick and mortar store. Ecommerce has brought them bags of gold coins that have made them more prosperous.
Ecommerce has proved to be a blessing for retailers. The owners of brick and mortar stores are adapting to the advanced technology by creating an online presence. Retailers have discovered the channels for increasing their sales and popularize their brand online. To understand the above you need to know the facts mentioned below:
Ecommerce is a pouch generating money for retailers
Let me tell you the fruits that a retailer gets after opening an online store:
#1. Reach globally
The world has become a playground for those retailers who have opened their online store. Apart from selling in their local area, each has entered the world market and broke all the geographical limitations. Online shopping is now an exciting consumer through the attractive offers and the convenient processing.
#2. Deduct the staff numbers
The long hours of opening a store, requirement of salespersons, billing staff, Floor staffs etc. gives pain to the retailers. Creating an online store acts a pain reliever to these worries and responsibilities. Those who have started their online store are now free from these worries. It has an extra advantage. It generates sales on occasions, holidays and vacations. On certain instances when you need to keep your physical store closed, your online store remains opened and saves you from losses.
#3. Save your expenses
The moment the customers enter your store, you need to take care of them with each details till your customer purchase your product to avoid the annoyance of the customer. You require lot of staff and other electronic equipments to entertain the customers costing you almost 30% from your total profit. You can put this amount to your handbag if you start following the previous online store. Those retailers are saving this amount every month.
#4. New customer acquisition
The retailers with their newly opened online store are enjoying the extra profits as well as the gain of new customer everyday. Online shoppers are finding them online and shopping for their required product. You may gain these customers through an online presence.
#5. 24*7 round the clock business
Everyday you need to open your shop and close it after certain period of time. If a customer comes after that specified time, he returns back home without purchasing any product, leading a los to you. This does not happens in an online store. Ecommerce store runs the whole day and keeps your customer happy .It is “an always open store”
#6. Maintain with a lesser cost
An online store runs automatically without your effort for almost all of the time. It bears low cost in all terms as personnel management, marketing, advertisement charges etc. You should save these charges and pass a percentage of the saved amount as discounted rates; coupons .This strategy benefits you from both sides.
#7. Builds your brand
Creating an online presence creates you brand image online in the similar but more active way. Customers come to know about you without visiting your physical store. Customers start exploring about you and you become famous. You products build their existence in the minds of the customers. By the time shoppers come to shop at your physical store, your need little efforts to convince them regarding a purchase decision.
An ecommerce website for selling your physical products is entitled with these 7 benefits as well as turns out to be a capable support for your traditional store. It grows your recognition and sales that is needed to fight among the competitors and stand apart in this crowd.