Ryanair Ltd. (ISEQ: RYA, LSE: RYA, NASDAQ: RYAAY) is an Irish low-cost airline headquartered in Swords, Dublin, Ireland, with its primary operational bases at Dublin and London Stansted Airports. In 2013, Ryanair was both the largest European airline by scheduled passengers carried, and the busiest international airline by passenger numbers. Ryanair operates over 550,000 flights a year and 90% of those flights arrived on time in the last 12 months. Ryanair also cancels fewer flights than any other airline.
Ryanair operates over 300 Boeing 737-800 aircraft, with a single 737-700 maintained on the roster as a backup plane and for crew training. The airline has been characterized by its rapid expansion, a result of the deregulation of the aviation industry in Europe in 1997 and the success of its low-cost business model. Ryanair’s route network serves 31 countries in Europe, Africa (Morocco), and the Middle East (Cyprus and Israel).
They are one of the most successful Irish companies of all time and they have changed the way we think of air travel thanks to their low fares. They aren’t always the most loved brand in the world because of some of their policies, but nobody can argue about the impact they have had over the last couple of decades. We delved a little deeper and found 21 amazing facts about them that will help you understand their success a little better…
Ryanair Wiki Facts:
- All Their Planes Are Identical
This is the crucial part of their business strategy enabling them to order parts in bulk, have the same engineers and generally benefit from not having to service lots of different models.
- The First Route Was Between Waterford and Gatwick
It all started in 1985 with a 15 seater Embraer Bandeirante turboprop aircraft. The have been founded by Christopher Ryan, Liam Lonergan and Tony Ryan (named after him).
- Ryanair Have Margaret Thatcher to Thank For Early Growth
One of the main reasons the company was able to grow was because of the EU de-regulation of the airline industry opening up competition. New companies still needed the backing of one government and after the Irish refused (to protect their state monopoly via Aer Lingus) it was the UK who gave Ryanair the go ahead to operate under Thatcher’s deregulating Conservatives.
- The Company Was Running at a Loss and Needed Restructuring When Michael O’Leary Came Onboard In 1991
They’d acquired a European airline a couple of years earlier and despite carrying increasing numbers of passengers they couldn’t scratch out any profits in the tough airline industry.
- Much of the Inspiration for Michael O’Leary’s Vision for Ryanair Came From South West Airlines
After he took a trip over to the USA he was so impressed with their business model that he modelled much of what Ryanair does on their operations including quick turnarounds and no frills.
- A Bunch of Students Built the First Ryanair Website
Back in the early days of the web, Ryanair were very quick to see its potential but rather than hiring a huge company on a large retainer the plucky airline got a bunch of smart Trinity students to build it for them.
- They Are the Busiest Airline in the World
This is by the amount of passengers carried, which some achievement in such a short period of time- is considering the large stablished brands they are up against.
- They Now Fly To Africa
So it is only one destination in the North of Africa but you can now get a Ryanair flight all the way to Morocco.
- The Terrorist Attacks on 9/11 Helped Ryanair Indirectly
They were able to place a huge order for aircraft to be delivered over the next decade at a much lower price than normal because of the post 9/11 market and not many people flying. O’Leary bet on the market bouncing back and he was right.
- Staff Have To Pay €360 for Their Own Uniforms
According to the Daily Mail, not only do they have to pay for their uniforms but they also have to pay for courses and take 3 months leave a year.
- Ryanair Now Has 70 “Bases” That They Operate From Across Europe
And from those bases they are able to serve over 170 destinations. They’ve come a long way from a couple of routes from Ireland to Lupton and Stansted.
- Michael O’Leary Talked About Making Love to the Queen of England
Never one to really hold back in interviews or when speaking publicly, this gag at the start of a talk he gave got him in a lot of hot water and ended up seeing him have to apologize.
- They’ve carried out Some Seriously Risqué Advertising over the Years
That usually ends up getting them taken to court, but by the time happens and they pay a small fine they’ve generated millions in Euros of free coverage.
- They Made Half A Billion Euros in Profit after Tax Last Year
That works out at about a million and a half Euros of clear profit every single day of the year. Seriously impressive in an industry where most airlines have traditionally been propped up by the state for years.
- The Company Owns Two Private Lear Jets
You’d think they are used to carry Michael O’Leary and his executives around, but in fact the company insists they are actually for ferrying parts out to their airlines around Europe quickly to get them going again.
- They’ve carried Out Crazy Marketing Stunts That the Media Keep Falling For
Part of the allure of Ryanair over the years has been their smart marketing and they’ve had a series of stunts that get them wall to wall publicity including…
- Despite Tensions Israel and Russia Are Next For Ryanair
For years people have wanted to know when Ryanair would start going trans-Atlantic but their next steps are likely to be to the east as the airline sets up new hubs in political hot pots.
- They Had a Popular Calendar for Charity Featuring Their Stewardesses but They’ve Had to Scrap It
They were both popular and controversial at the same time as a tool for raising money for charity and getting freer PR. It all came to an end last year when they were scrapped as part of a brand makeover.
- They have gone From Carrying 82,000 Passengers in Their First Year (1985) To 82 Million in 2014.
- Over 20% of Their Revenue Comes From Ancillary Services