Blogging can be a very easy way to get started online and build reputation in the chosen niche. When a person starts writing about a topic people will recognize him as an authority in their area of interest and will naturally start following him for more quality information. But when the blogger runs out of ideas for the topics to write he will usually resort to some of the shortcuts to keep his blog fresh and updated. Here are some of the Dos and Don’ts of blogging which you might like.
The Dos of Blogging
1. Always Provide Unique Content – People visit a blog to get information from an unbiased person who is not a salesman of some company. They want an honest review or knowledge about a particular product or service which they are planning to buy. They may also be passionate about something and visit the blog to get more information on that. When the bloggers forget their readers and start copying content from other blogs it will backfire for sure. The visitors will quickly understand that the content is just a rehash of the article or blog post they have read somewhere else. They will leave and never return.
2. Easy Access To Share The Content – When you write an awesome blog post, people will naturally like reading it and may want to share it with their friends. Provide them easy access to share the content. They may like your content but not be patient enough to search for a share button or manually copy the url of your blog and then mail it to their friends. There are great plug-ins which do the work for you. Make use of them.
3. Provide Fresh Content Regularly – A blog is meant to be updated often and not to be treated like a static website. If you are not regular in posting content to your blog, it will quickly turn stale and your visitors will leave. Give your readers fresh content consistently. They will love you for this.
4. Use Proper Style – What style you may ask. By style I mean – use the language and gestures in which your audience usually interacts and be relevant. That’s so obvious point, isn’t it? But more often than not we see blogs targeting a particular group of people and pitching them an entirely irrelevant product/service. Why/how would a person searching for ‘losing weight quickly‘ be interested in learning Spanish/German in 30 days? You get the idea, don’t you? We can never predict the human behavior and choices at certain times, but the present moment demands that we provide relevant content, advertisements and product recommendations.
5. Pay Attention To Parameters – The visitors to your blog come from various traffic sources and various operating platforms. With increasing technological advancement and mode of access to internet it becomes vital that we pay attention to compatibility of our site on maximum platforms. There are plenty of things which need to be taken care of. But the basic ones like maximum width of the site, cross-platform functionality, mobile compatibility etc should be taken care of for maximum effectiveness.
Now that we know the dos of blogging we can very well understand the don’ts of blogging. But as the post demands here are some of the don’ts or red flags which you need to be careful while blogging.
1. Fancy Blog Structure – As a blog owner and tech savvy that you are, you will be tempted to make use of all the genius java scripts, fonts and styles that are available on internet. But you need to understand that your visitor is there for information and not to admire your website’s structure or features. There is no denying that you have to provide the content to your visitors in an elegantly designed web page which is appealing to the eye, but making use of pop-ups on every page is a big no-no. I, personally, will be waiting for the pop-up to stop moving so that I can click on the close button.
Some blogs also have weird (haunting) scripts which keep following the reader wherever he navigates on the website. Such features might amuse the children but anyone seriously seeking information will be annoyed by such interference. If you want them to sign up to your newsletter, just place the form in the side bar. Don’t bother them time and again.
2. Advertisements – Any blog owner will definitely want to monetize his blog and earn some money for the time and efforts put behind blogging. But some blogs put advertisements everywhere hoping that the visitor will click on them. They make the flow of reading so difficult that the reader has to search between the advertisements for information. This will reduce your traffic volume in the long run as you will not have repeat visitors.
3. Diverse Content – Although a blog is a personal diary in which the blogger can fill anything he likes, it is not advisable to make the content diverse and include all of your interests. Your personal blog may have such things but if you are focusing on a particular niche then your blog should solely focus on aspects related to that niche. Even moving from niche to a related broader market will dilute the effectiveness of your blog.
4. Copyright Violation – Sometime blogs may contain posts which are the works of other authors. A copyright violation occurs when the blog owner fails to give credit to the creator of that piece of work or when he does not have permission to publish the work on his blog and yet he does. Such violations are indicators to the search engines that your site is stealing work from other sources and is not genuine. Your page ranking will drop drastically. If you use text or images or any other media, give proper credits to the author and source.
5. Virtual Reality – Blogging can be fun and educating. But as too much of anything is bad, blogging can also become your addiction. You start living in a virtual world and start blogging rigorously. This might be good for your blog but not for you. Enjoy your life outside the virtual world…in the real world.